Services

ASQ

Artist Management

ASQ manages musical bands, and artists, while discovering new talents.

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Event Management

ASQ specializes in mega event management both locally and globally.

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Festival Organization

ASQ undertakes events, seminars, concerts, shows, and other public engagement programs.

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Latokosero

Audio & Video Production

Latokosero specializes in audio and video commercial production, music video production, web-series and television program production.

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Infotainment

Latokosero produces infotainment materials that can be distributed worldwide. From graphical tutorials to video guides, Latokosero brings it all.

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Concepts & Screenplay

Latokosero employs experts in the field to provide support in concepts and screenplays’ development. These concepts are produced in storyboards for production licensing.

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Stereo Records

Record Label

Stereo Records carries a history of more than 12 years , producing some of the most famous albums for artists.

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Audio Concepts, Lyrics & Production

Stereo Records helps artists to come up with audio concepts from lyrics and musical collaborations. These are then produced as originals.

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Talent Management & Production

Stereo Records works closely with ASQ unit of Adi Group, and manages new talents to produce original songs.

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Arrow Ad

Brand & Campaigns

Arrow Ad undertakes branding and positioning task as the primary goal and collaborates with brands to achieve desired market value.

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Digital Marketing

Arrow Ad undertakes Digital and Social Media Marketing.

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Media Mobilization & Mix

Arrow Ad uses media to the optimum best – placing advertisement in the desired channel to achieve the best possible positioning outcome.

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Event details

At Adi Group, we take pride in creating magical events, and the Kandara Live in Pokhara is no exception. Below the open sky of Pokhara Pradarshani Kendra, a crowd of over 10,000 music lovers with chants and hoots welcomed the band from the 90s, Kandara.

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kandara

Kandara band

ASQ – the event management wing of Adi Group spearheaded the planning and execution. With a clear vision to make Kandara’s comeback a resounding success and the event- the greatest of the year, we began our journey with a team curated by a diverse lineup. We coordinated with artists, managed schedules, and ensured a seamless execution.

Our detailed planning paid off as the event unfolded without a hitch. From the exciting opening act by the lead singer Bibek Shrestha with the soulful ‘Tagaroma Rumal Rakhi’ to the final notes of the ever-loved ‘Hong Kong Pokhara’, everything operated smoothly. Our stage management team ensured smooth transitions and optimal sound and lighting, creating an immersive experience for the audience.

Beyond the main stage, our team helped foster a festival atmosphere while ensuring the safety and security of over 10,000 attendees with comprehensive security measures.

We, at ASQ, also understand the importance of building anticipation and engagement before a major event. Thus, we strategized and organized pre-activation events in schools and colleges in Pokhara to generate buzz and increase participation for a successful event. Utilizing social media, we started a comprehensive promotional campaign with interactive contests, teaser videos, and countdowns to increase excitement for the upcoming event.

Kandara’s live performance was not just about their music and comeback; it was also about community. The crowd of tens of thousands demonstrated this with their cheers and chants of ‘Once More.’  It was about carrying on a legacy, and under ASQ’s management and the campaign ‘Pahila Desh Ani Pardesh,’ they did and will continue to do just that.