About Us

Who We Are

With over 20 years of experience, Adi Group has evolved into a comprehensive Promotions House. Specializing in advertising, promotions, events, and innovative initiatives, we serve a diverse clientele globally and locally. Our services encompass multifaceted brand strategy, recognition activities, program launches, graphical support, audio-video production, documentary to feature-length film production, music creation from singles to mega events, and overall management of promotional channels.

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A Few Words About

Our Team

Ashish Parajuli

Director

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Bijesh Paudel

Creative Director

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Uddhav Mainali

Marketing & PR Director

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 9851041660

Email:umainali@adigroup.com.np

 

Sakar Agrawal

Operating Executive

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 9801046523

Email:sakar@adigroup.com.np

 

Gyan B Shrestha

Chief Designer

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 9841442914

Email:gyan@adigroup.com.np

 

Rejina Shrestha

Digital Strategist

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 9801364773

Email:rezina@adigroup.com.np

 

Siris Sakhakarmi

Web Designer

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 9801364776

Email:siris@adigroup.com.np

 

Prabhat Bhandari

Accounts Head

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Dinesh Pandey

Accounts

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Rajeev Shrestha

Marketing

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Sneha Pandey

Marketing

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Arun Paudel

Video Editor

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Adi Group Pvt. Ltd.

Ph No. 015910927

Mobile: 982438736

Email:arun@adigroup.com.np

 

Ashish Bhusal

Marketing

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Govinda Naral

BTL Officer

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Nabaraj Paudel

Production Manager

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Yam B.K

Office Assistant

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

Paru Magar

Office Assistant

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Adi Group Pvt. Ltd.

Ph No. 015910927

 

 

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Ashish Parajuli

Ashish Parajuli, the Team Leader, the Director of Adi Group, runs multiple number of businesses, mostly targeted to artist, event, and promotions management. Mr. Parajuli has been active in the media management field for the past 2 decades with Stereo Records, which produced some of the most famous albums of the 2000s, like: “Sugam Sangeet” (Sugam Pokharel), “Slok” (Nabin K Bhattarai), “Timi Ra Ma” (Sanjeev Singh), “Taremaam” (Sanjeev Singh), “Bhedi Gothai Ma” (Kandara Band), “Best of Anil Singh” (Anil Singh) and many others.

Currently, under the Adi Group banner – he is the team leader of ASQ, an event management unit that heralds some of the biggest events in Nepal and among Nepali diaspora abroad.

Mr. Parajuli is also the main lead for Frequency – the digital marketing and production unit for Adi Group. Frequency currently produces digital content for national and international products, and soon, the unit will start producing organic digital content, develops websites and apps also.

With Adi Group, Mr. Parajuli is currently the only media personality, who is running a solo promotions unit in the country. He aspires to grow this Promotions House as a part of media culture, which aids in promoting regional and culturally relevant music and artists. He also hopes to address topics that have not yet been explored as content to showcase to the global audience.

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Bijesh Paudel

Bijesh Paudel, the Creative Director of Adi Group, is a national award-winning editor, music producer, singer, and film director – having produced more than 70 music videos, documentaries, advertisements, and corporate videos since 2005.

Mr. Paudel has been known for his song production and singing – with his own creations and live performances taken keenly by Nepali audience worldwide. He has received Image Awards for his singing caliber and editing skills – and with Latokosero Films, he has been well-known in the Nepali production circle for almost two decades.

Currently, Mr. Paudel looks after the Creative Direction of Latokosero – the audio-video unit of Adi Group. He is also the brain behind Frequency – managing digital contents with his exceptional knowledge in the likes and choices of Nepali audience. He is also the Creative Director of Stereo Records – the music production unit of Adi Group, aiding to bring artists old and new to help produce their creative exertion.

Mr. Paudel is a production professional – with skills that go beyond small screen to silver screen. His knack of graphic designing, television production, and screen production is aligned to the vision of Adi Group to bring culture and art in the front and expand it beyond entertainment. 

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Event details

At Adi Group, we take pride in creating magical events, and the Kandara Live in Pokhara is no exception. Below the open sky of Pokhara Pradarshani Kendra, a crowd of over 10,000 music lovers with chants and hoots welcomed the band from the 90s, Kandara.

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kandara

Kandara band

ASQ – the event management wing of Adi Group spearheaded the planning and execution. With a clear vision to make Kandara’s comeback a resounding success and the event- the greatest of the year, we began our journey with a team curated by a diverse lineup. We coordinated with artists, managed schedules, and ensured a seamless execution.

Our detailed planning paid off as the event unfolded without a hitch. From the exciting opening act by the lead singer Bibek Shrestha with the soulful ‘Tagaroma Rumal Rakhi’ to the final notes of the ever-loved ‘Hong Kong Pokhara’, everything operated smoothly. Our stage management team ensured smooth transitions and optimal sound and lighting, creating an immersive experience for the audience.

Beyond the main stage, our team helped foster a festival atmosphere while ensuring the safety and security of over 10,000 attendees with comprehensive security measures.

We, at ASQ, also understand the importance of building anticipation and engagement before a major event. Thus, we strategized and organized pre-activation events in schools and colleges in Pokhara to generate buzz and increase participation for a successful event. Utilizing social media, we started a comprehensive promotional campaign with interactive contests, teaser videos, and countdowns to increase excitement for the upcoming event.

Kandara’s live performance was not just about their music and comeback; it was also about community. The crowd of tens of thousands demonstrated this with their cheers and chants of ‘Once More.’  It was about carrying on a legacy, and under ASQ’s management and the campaign ‘Pahila Desh Ani Pardesh,’ they did and will continue to do just that.