At Adi Group, we take pride in creating magical events, and the Kandara Live in Pokhara is no exception. Below the open sky of Pokhara Pradarshani Kendra, a crowd of over 10,000 music lovers with chants and hoots welcomed the band from the 90s, Kandara.
ASQ – the event management wing of Adi Group spearheaded the planning and execution. With a clear vision to make Kandara’s comeback a resounding success and the event- the greatest of the year, we began our journey with a team curated by a diverse lineup. We coordinated with artists, managed schedules, and ensured a seamless execution.
Our detailed planning paid off as the event unfolded without a hitch. From the exciting opening act by the lead singer Bibek Shrestha with the soulful ‘Tagaroma Rumal Rakhi’ to the final notes of the ever-loved ‘Hong Kong Pokhara’, everything operated smoothly. Our stage management team ensured smooth transitions and optimal sound and lighting, creating an immersive experience for the audience.
Beyond the main stage, our team helped foster a festival atmosphere while ensuring the safety and security of over 10,000 attendees with comprehensive security measures.
We, at ASQ, also understand the importance of building anticipation and engagement before a major event. Thus, we strategized and organized pre-activation events in schools and colleges in Pokhara to generate buzz and increase participation for a successful event. Utilizing social media, we started a comprehensive promotional campaign with interactive contests, teaser videos, and countdowns to increase excitement for the upcoming event.
Kandara’s live performance was not just about their music and comeback; it was also about community. The crowd of tens of thousands demonstrated this with their cheers and chants of ‘Once More.’ It was about carrying on a legacy, and under ASQ’s management and the campaign ‘Pahila Desh Ani Pardesh,’ they did and will continue to do just that.
