Services

ASQ

Artist Management

ASQ manages musical bands, and artists, while discovering new talents.

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Event Management

ASQ specializes in mega event management both locally and globally.

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Festival Organization

ASQ undertakes events, seminars, concerts, shows, and other public engagement programs.

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Latokosero

Audio & Video Production

Latokosero specializes in audio and video commercial production, music video production, web-series and television program production.

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Infotainment

Latokosero produces infotainment materials that can be distributed worldwide. From graphical tutorials to video guides, Latokosero brings it all.

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Concepts & Screenplay

Latokosero employs experts in the field to provide support in concepts and screenplays’ development. These concepts are produced in storyboards for production licensing.

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Stereo Records

Record Label

Stereo Records carries a history of more than 12 years , producing some of the most famous albums for artists.

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Audio Concepts, Lyrics & Production

Stereo Records helps artists to come up with audio concepts from lyrics and musical collaborations. These are then produced as originals.

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Talent Management & Production

Stereo Records works closely with ASQ unit of Adi Group, and manages new talents to produce original songs.

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Arrow Ad

Brand & Campaigns

Arrow Ad undertakes branding and positioning task as the primary goal and collaborates with brands to achieve desired market value.

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Digital Marketing

Arrow Ad undertakes Digital and Social Media Marketing.

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Media Mobilization & Mix

Arrow Ad uses media to the optimum best – placing advertisement in the desired channel to achieve the best possible positioning outcome.

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Ashish Parajuli

Ashish Parajuli, the Team Leader, the Director of Adi Group, runs multiple number of businesses, mostly targeted to artist, event, and promotions management. Mr. Parajuli has been active in the media management field for the past 2 decades with Stereo Records, which produced some of the most famous albums of the 2000s, like: “Sugam Sangeet” (Sugam Pokharel), “Slok” (Nabin K Bhattarai), “Timi Ra Ma” (Sanjeev Singh), “Taremaam” (Sanjeev Singh), “Bhedi Gothai Ma” (Kandara Band), “Best of Anil Singh” (Anil Singh) and many others.

Currently, under the Adi Group banner – he is the team leader of ASQ, an event management unit that heralds some of the biggest events in Nepal and among Nepali diaspora abroad.

Mr. Parajuli is also the main lead for Frequency – the digital marketing and production unit for Adi Group. Frequency currently produces digital content for national and international products, and soon, the unit will start producing organic digital content, develops websites and apps also.

With Adi Group, Mr. Parajuli is currently the only media personality, who is running a solo promotions unit in the country. He aspires to grow this Promotions House as a part of media culture, which aids in promoting regional and culturally relevant music and artists. He also hopes to address topics that have not yet been explored as content to showcase to the global audience.

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