Adi Units

ASQ

ASQ is the event management wing of Adi. ASQ specializes in mega event management both locally and globally. This unit manages musical bands, artists, and organizes events that promotes the artists from personal grooming to public appearances as well. Along with this, ASQ undertakes events, seminars, concerts, shows, and other public engagement programs that particularly feature arts, culture, literature, music, movies, and other such public domain creations.

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ArrowAd

ArrowAd, the digital marketing arm of Adi, specializes in Digital and Social Media Marketing, SEO, and PPC Advertising. Our mission is to enhance your brand’s positioning and market value through targeted strategies. We also focus on media management and public relations, ensuring your message reaches the right audience. Our 360-degree brand recognition exercises help your brand connect with its target market.

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Latokosero

Latokosero is the video production unit of Adi Group. It specializes in video commercial production, music video production, web-series and television program production, and is all geared up to produce infotainment materials for worldwide distribution.  

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Stereo Records

Stereo Records carries history, and is the oldest unit in Adi Group. The label producer has produced audio albums: “Sugam Sangeet” (Sugam Pokharel), “Slok” (Nabin K Bhattarai), “Timi Ra Ma” (Sanjeev Singh), “Taremaam” (Sanjeev Singh), “Bhedi Gothai Ma” (Kandara Band), “Best of Anil Singh” (Anil Singh) and many others. Stereo Records continually strives to produce record labels. grooming to public appearances as well. Along with this, ASQ undertakes events, seminars, concerts, shows, and other public engagement programs that particularly feature arts, culture, literature, music, movies, and other such public domain creations.

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Ashish Parajuli

Ashish Parajuli, the Team Leader, the Director of Adi Group, runs multiple number of businesses, mostly targeted to artist, event, and promotions management. Mr. Parajuli has been active in the media management field for the past 2 decades with Stereo Records, which produced some of the most famous albums of the 2000s, like: “Sugam Sangeet” (Sugam Pokharel), “Slok” (Nabin K Bhattarai), “Timi Ra Ma” (Sanjeev Singh), “Taremaam” (Sanjeev Singh), “Bhedi Gothai Ma” (Kandara Band), “Best of Anil Singh” (Anil Singh) and many others.

Currently, under the Adi Group banner – he is the team leader of ASQ, an event management unit that heralds some of the biggest events in Nepal and among Nepali diaspora abroad.

Mr. Parajuli is also the main lead for Frequency – the digital marketing and production unit for Adi Group. Frequency currently produces digital content for national and international products, and soon, the unit will start producing organic digital content, develops websites and apps also.

With Adi Group, Mr. Parajuli is currently the only media personality, who is running a solo promotions unit in the country. He aspires to grow this Promotions House as a part of media culture, which aids in promoting regional and culturally relevant music and artists. He also hopes to address topics that have not yet been explored as content to showcase to the global audience.

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